ROC-Solid Revenue Management
At RevROC, we look at revenue management a little differently. For us, it’s a seven-day-a-week, 24-hour-a-day job. It’s about capitalizing on market conditions, instead of reacting to them; identifying opportunities ahead of your comp set; setting goals based on time-tested strategies.
Our team of specialists will be with you every step of the way, providing property-specific tools and resources that allow you to take control, while allowing us to accelerate your success with passion and precision.
Maximize results with data-driven strategies
At RevROC, we rely on performance data and industry projections to design and customize a revenue strategy exclusively for your asset.
Collaborate with a team of dedicated revenue experts.
RevROC gives you unfettered access to top-tier revenue experts with years of experience in the hospitality industry.
Stay relevant with dynamic technology and industry standards.
At RevROC, our clients stay ahead of the curve with access to industry-leading tools and technology.
Maintain consistent revenue management without the threat of turnover.
RevROC allows you to future-proof your revenue management strategy.
Reduce expense of hiring internally.
With RevROC, you will gain access to the industry's top talent, without the added expense of recruiting and training.
Access a variety of services at negotiated margins.
RevROC works on your behalf to deliver value-added services relevant to your business.
Rich is widely recognized by peers and colleagues as an industry leader in the revenue management discipline. He is renowned for his ability to drive superior market share for multiple brands and independent properties alike through the optimization of market segmentation across all distribution channels. Having spent much of his career in New York City and urban areas, his knowledge of market trends and ability to adapt to ever-changing economic conditions are unparalleled.
The results of his endeavors are not only evident to ownerships through consistent top-line excellence but also to his colleagues through their own enthusiasm and newfound fervor for revenue management as he relates it to them. In a sector of hospitality that is becoming increasingly complex and clouded, Rich believes the key to success is having a team effectively manage revenue streams from top to bottom to maximize profit. This is the foundation of RevROC.
Jonathan Brooks has a passion for revenue management, top-line achievement and over- performing market share that continues to challenge his industry peers. An innovative problem-solver with a bottom-line perspective, his impact on asset performance is immediate. Combining detailed market and product knowledge with conventional and unconventional strategies, Jonathan has created a culture of intuitive forecasting that controls inventory and maximizes revenues.
His 20+ successful years in Revenue and General Management spans all industry facets, from opening new properties to acquisitions to multi-unit management in an array of markets, for a universe of brands. The excellence and integrity Jonathan has fostered among hundreds of hospitality professionals within the industry coincides with the growth of select and limited-serve sectors, both for management companies and for brands.
Sean McGrath oversees Business Development, Sales & Marketing for RevROC. His market expertise ranges from suburban to airport to City center in a major market, spanning diverse positions that include Director and Regional Director of Sales & Marketing, both in full- and select-service hotels with 6 major brands: Marriott, Hilton, Hyatt, Starwood, IHG and Choice.
Sean launched his hotel career in the Boston market and relocated to New York City in 2007. Based on his extensive understanding of total hotel segmentation, Sean has built a track record of success in implementing sales and marketing strategy changes based on a variety of market conditions. He excels in building targeted sales plans to develop a hotel’s brand and identity. Sean is a 2-time recipient of Sales & Marketing Director of the Year and an integral part of teams awarded Hotel of the Year and RevPAR Index of the Year.
Peter started his successful revenue management career nearly a decade ago, having held Director and Regional Director of Revenue Management positions for both branded and boutique hotels across seven major brands. Peter has worked for several prominent management companies, overseeing as many as 20 hotels at a time. He is considered a systems expert who possesses a unique ability to implement creative revenue strategies across several different platforms. As a result, he’s been recognized for top-line excellence and superior ranking in competitive measurements. As Corporate Director of Revenue Strategy, Peter oversees the daily operation and pricing strategies of the RevROC portfolio.